If you think about it, and we have, the world of work trucks is incredibly interesting. The trucks we build are used to do the work that allow people to enjoy their lives.  The service truck helps the home builder on the job site. The saw body truck is helps get under a road in an emergency. The bucket truck helps to power to your community-and also gets your little sister's cat out of the tree.

The work truck industry has long been overlooked in this pop-culture world of content making and we've needed a group of people that represents us. A lot of our vendors kept asking if we knew any "influencers" in the space to help them show how interesting commercial vehicles can be. We had trouble sourcing that type of person authentically, so we did it ourselves.